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Abstract
Television series have become a recurring object of study in academia. In this sense, it has been found that television narratives function as social fables and contain morals about the functioning of society. This study articulates an analysis of the Black-ish series around ideological discourse; that is, what we are, what we do and for what purpose (van Dijk, 2009). From a qualitative perspective, a textual analysis has been carried out (McKee, 2002) that has revealed that neoliberal values prevail in the series. In this regard, in the discussion the results have been contrasted with other series of the genre and the prevalence of conservatism in sitcoms has been corroborated.
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