The Symbolic Dispute to Classify a New Cultural Product: The Case of Netflix during thePremiere and Award of the Film Roma

  • Santiago Battezzati

Abstract

Researchers have emphazised how cultural industries compete with each other for the scarce attention consumers spend on cultural products. Analyzing the controversies that emerged during the premiere and Academy awards of the movie Roma, produced by Netflix, this paper aims to show some of the logics by which a new cultural product is symbollicaly defined. We argue that the symbolican definition of a cultural product is at the core of the economic dispute in the cultural industries. These symbolic disputes become a central issue in a historical context in which techonological innovations are fostering the emergence of new players across the cultural industries.

Author Biography

Santiago Battezzati
Becario posdoctoral CISAN / UNAM

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Published
2020-07-28
How to Cite
Battezzati, S. (2020). The Symbolic Dispute to Classify a New Cultural Product: The Case of Netflix during thePremiere and Award of the Film Roma. Norteamérica, Revista Académica Del CISAN-UNAM, 15(2). https://doi.org/10.22201/cisan.24487228e.2020.2.410
Section
ESSAYS